Service Area: Southeastern Wisconsin and Surrounding Areas

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 Certified Appraiser: Scott D. McPhaul 

Owner of Authentic Valuation, LLC.  A  Southeastern Wisconsin real estate 

and collector car/truck appraisal firm.  

Thirty (+) years of experience as a shade 

tree mechanic, collector car enthusiast and consultant, past certified collision estimator and prior owner of MSM Motorcars LLC an auto dealership with sales, service and body shop. 

The typical auto appraisal process is to view a vehicle/s at the client’s home or business, take photographs and receive information from the owner or representative.  Research is then performed and a work file is created to produce a value conclusion.  The estimated value is typically a combination of current guide book values with most similar available current listings and recent auction sales.

Authentic Valuation LLC is committed to supporting and servicing of the automotive marketplace. The mission is to provide sound and accurate appraisals, with confidentiality to our clients. Conducting business in an appropriately professional manner with service and quality in mind, including reasonable turn-around times.